2019年1月30日星期三

Here's Why I'm Waiting for the "Starbucks of Cannabis"

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Cannabis Profits Daily
Wednesday, January 30, 2019

Why I Want the "Starbucks of Cannabis"
By Greg Miller

I'm not a Starbucks person. I want my coffee to be simple, cheap, and very high octane. For me, the ideal cup of coffee comes from a gas station and has been sitting on the burner for a few hours.

But here's the thing - I like Starbucks. Not because of the coffee. I like it because Starbucks Corp. (NASDAQ: SBUX) is an incredible branding machine.

When customers walk into a store, they know they will be greeted warmly, and the barista will add that nice personal touch when they write your name on the cup.

And, most importantly, Starbucks customers know what they order is going to taste exactly the same, whether the store is in a run-down strip mall or in the lobby of the most expensive hotel.

The Seattle coffee giant has earned customers' trust through branding. When you think of coffee, you think of Starbucks.

It's also why the company is now worth $82 billion.

For cannabis companies to become known throughout the world, it's critical for them to follow a similar branding model. They need to offer quality and consistency through their products and services.

Smart cannabis executives know this, and that's why I've seen more and more articles about companies trying to become the "Starbucks of Cannabis."

The Cannabist: "Canadian Company Seeks to Be the Starbucks of American Marijuana"

Fast Company: "It's Happening: Will MedMen Become the Starbucks of Weed?"

Garage: "The Starbucks of Cannabis Is Coming, and They Want You Hooked on Luxury Weed"

All three stories talk about different companies.

I'm here to tell you we aren't there - not quite yet. There just hasn't been enough time for cannabis companies to build brands that are associated with quality, consistency, and have global or even regional recognition.

For cannabis users, it's the Wild West right now. The amount of choices are overwhelming, and legal recreational cannabis hasn't been around long enough for consumers to have a go-to brand.

But there's a bigger picture here I want to talk to you about today. There won't just be the "Starbucks of Cannabis."

It goes much deeper than that, and I want you to know where we are heading as cannabis investors...


John Boehner Reveals Why He's "All In" on Cannabis
Our "Vault" of Cannabis Stocks Could Be Your Best Shot at Becoming a "Marijuana Millionaire"
Cannabis Expert Reveals What Could Be the Next Billion-Dollar IPO


What Does It Take to Be a "Marijuana Millionaire"?


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