2) Don't Fall for the 'Buy What You Know' Mantra Guard against the simplistic beauty of the 'buy what you know' mantra; another one of those skin-deep lessons learned from Warren Buffett's investment style. Adherents of this 'philosophy' load up on stocks from a bunch of companies whose products they use. And then they keep those stocks forever, a la Buffett who has famously hung onto his investment holdings for years. Being familiar with a company's product(s) is a useful, but not necessary, starting point to 'knowing' the stock as an investment opportunity. The decision to buy the company's stock should follow a thorough, due diligence process that gives you a solid appreciation of the company's prospects, competitive position and the proper value of its stock. Let me give you the example of DocuSign (Ticker: DOCU), a stock that we picked for the Top 10 for 2020 portfolio. I had never used the company's pioneering e-signature technology, but that didn't mean I couldn't evaluate the company as an investment opportunity. The stock became a huge success, up more than +200% given its role in enabling transactions in the pandemic, a scenario that we never envisioned when we picked it up. But what we could envision was the quality of its technology and the benefits accruing to it as a result of its first-mover status in the space. Sea Ltd. (Ticker: SE) is another example from the 2020 portfolio that turned out to be a home run for the portfolio, up more than +350%, but was otherwise an obscure foreign company whose services we had never personally used. Studies show that people have a crippling blind spot when it comes to stocks that they think they know. Too often they will overlook the negatives of the firm because they have fallen in love with the stock. Love is nice in your personal life, but there is no place for passion and emotions while evaluating stocks. 3) Stick With a Plan Avoid haphazardly or randomly filling your portfolio with stocks you like. Always build your portfolio around an investment outlook and stay ready to make adjustments should that outlook change. I am not suggesting that you need to have an elaborate and explicit outlook for GDP growth in the next quarter or year, but you absolutely need to have a base-case sense for the economy and the market. If you expect a major economic downturn in the coming 12 - 18 months, your choice of investments would be very different from someone looking forward to a goldilocks-type scenario. We had no idea that a once-in-a-century pathogen would hit the U.S. and global economies as we put together the Top 10 Stocks for 2020 portfolio. We were looking for a steady-as-go economy, with a combination of rising corporate earnings and low interest rates helping push stocks higher. We picked off-the-radar stocks for the portfolio that came from diverse parts of the market, but enjoyed unique competitive advantages in their respective spaces that promised multi-year growth trajectories. DocuSign (DOCU) may be well known today, but it was far less so a year ago. Same goes for SE Ltd. (SE), a Southeast Asian online player, SiteOne Landscaping (SITE), a consolidator of the landscaping supplies space, DexCom (DXCM), maker of a mobile diabetes device and many others. And you must stay nimble and flexible enough to adjust your positions should your outlook change. Putting It All Together Please keep each of these pitfalls in mind while putting together your stock portfolio to increase your odds of success. We do the same in our annual 'buy & hold' portfolio that we create and maintain every year. We call it Zacks Top 10 Stocks, a portfolio featuring 10 stocks that I personally select and then actively monitor on your behalf. We are about to come out with Zacks Top 10 Stocks for 2021. We construct this portfolio by first taking a look at the economic and earnings outlook. Then we narrow in on the industries that we believe will outperform and stay away from the others. From there, we use our proprietary stock-rating system to help select the best stocks in those favorable groups. This stock selection process has stood the test of time, producing strong returns in good times and bad. Since 2012, the annual portfolios have returned a cumulative +682.3% versus the S&P 500's +199.9% in the same time period. And Zacks Top 10 Stocks for 2020 is beating the market 7.8X over. It's up +93.47% with individual gains as high as +396.8%.¹ You're invited to be among the first investors to see Zacks Top 10 Stocks for 2021 when the portfolio is released on Monday, January 4. But please note, the best way to tap into this long-term investing opportunity is to get in on the ground floor. These picks are time sensitive and the sooner you invest, the more you figure to gain. The New Year brings a host of challenges and opportunities for the investing public. But rest assured that the stocks we have picked for 2021 fully take into account what lies ahead. Get access to Zacks Top 10 Stocks for 2021 now » Happy Investing, Sheraz Mian
Sheraz Mian is the Director of Research. He determines which valuable data to use to assess winning stocks and funds. He is a contributor for Zacks Equity Research and Earnings Analysis, and is also the Editor of Zacks Top 10 Stocks. |
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