| Every September, like clockwork, Apple (AAPL) hosts a "Keynote" event to show off its latest tech – and every year, without fail, it ends up being the single most predictive day of the year for AAPL stock. It's a bona fide holiday around our office. The LikeFolio team watches in real time as Apple buzz skyrockets and consumers tip their hands to which hot new products they love, which they plan to buy, and which they're less than impressed with... And our data engine goes into overdrive to turn the flood of social media buzz into investable insights that can make you money. In years past, the dataset we've gathered from this event has helped our members avoid 30%-plus losses and net double- and triple-digit gains. This year's event, dubbed "Wonderlust," fell on September 12, 2023 – and Apple used it to introduce a tricked-out, titanium-clad, USB-C equipped iPhone 15 lineup. 
That's huge. With iPhones commanding over half the smartphone market in the U.S. – as of June, 54% of us were on iOS compared to 45% on Android – the success or failure of a new iPhone launch can make or break Apple's year. That 30% loss I just mentioned? Triggered by Apple's lackluster iPhone X release a few years back. But with our intel – and a secret weapon called the Social Heat Score registering AAPL at a 14 out of 100 – our members knew to stay away. (More on that here.) Spoiler alert: This year's iPhone release is heating up social media. And we can once again turn the buzz into a moneymaking game plan. 
After capturing hundreds of millions of social media posts since this year's event... Cross-referencing each one with thousands of custom keywords to isolate mentions of Apple's brands, products, and services... And distilling it all into our proprietary consumer demand and sentiment metrics... Our 2023 Apple Investor Report is officially here. Dive into Apple's new product launches, consumer reactions, the potential game-changer of the USB-C switch, and whether the iPhone 15 lineup is living up to the hype... Access the Apple Investor Report Until next time, | 
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