Drink Up, All You People: The Rise of Cannabis Beverages
By John Persinos
As the old Frank Sinatra song puts it: "Hey, drink up, all you people. And order anything you see. Have fun, you happy people. The drink and the laugh's on me."
While many investors have focused on traditional cannabis products such as flower, edibles, and concentrates, a surprising and often overlooked trend is poised to offer substantial profit gains: cannabis-infused beverages.
This niche market is emerging as a lucrative segment within the broader cannabis industry, driven by innovation, consumer preferences, and evolving regulatory landscapes. Early investors in this space should reap significant rewards as the market matures.
Cannabis beverages represent a fusion of the beverage industry and the cannabis sector, appealing to a broad spectrum of consumers.
This growth is propelled by increasing consumer interest in health and wellness, the decline in alcohol consumption among younger demographics, and the demand for innovative cannabis products.
One of the key drivers of the cannabis beverage market is the health and wellness trend. Many consumers are seeking alternatives to alcohol and traditional sugary drinks, and cannabis-infused beverages offer a unique solution.
These products often come in the form of low-calorie, low-sugar options infused with cannabidiol (CBD) or tetrahydrocannabinol (THC), providing a range of health benefits such as relaxation, stress relief, and pain management without the calories and hangovers associated with alcohol. The biggest growth will be in beverages infused with CBD.
CBD comes from the cannabis plant and it's related to THC, but it's not psychoactive, so it doesn't make you "high" the way THC does. CBD confers many genuine health benefits (although the substance is often hyped by marketers).
According to a recent report by Market.us., in 2022 the global CBD beverages market was valued at USD 4.4 billion and it's expected to reach around USD 34.4 billion by 2032. From 2023 to 2032, this market is estimated to register a compound annual growth rate (CAGR) of 23.5% (see chart).
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