2019年5月31日星期五

Don't Invest in Business Plans

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The Startup Investor

Don't Invest in Business Plans



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Dear Startup Investor,

Taking a company from zero to IPO is one of the toughest things a person can do.

But starting a company? That's a different story.

Really, all it takes is an idea, a name, and a little paperwork.

Many founders think that the next logical step after "making it official" is to write a business plan.

I think they're wrong.

Although it speaks to some level of preparedness when founders show up to pitch meetings with 50 pages of market research and financial planning...

It's not nearly enough to get me on board. And if that's all they brought with them (it often is), I'm left shaking my head.

So, if not research and planning... what should you expect to see from a startup that's courting your investment?

Click here to find out.

Until next time,


Neil Patel

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