2019年11月1日星期五

The $23 Million Lesson Behind Kraft Heinz Investing in Cannabis

 
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Cannabis Profits Daily
Friday, November 1, 2019
This Is a Shining Moment for the Cannabis Sector
When I saw Kraft Heinz co-led a $23 million funding round in the cannabis startup Flowhub, I knew two stories were happening at the same time for the ketchup maker.

The first one is that legacy companies are starting to realize they need to get into the cannabis game or risk being left behind.

It's just part of the normalization of cannabis.

Now, larger companies like Kraft Heinz are normally going to be cautious when entering a new market and may just dip their toes into the water. After all, if the experiment doesn't work, shareholders will have a lot of questions.

But this isn't exactly a big move or a game-changer.

This investment shows me that cannabis is just an agricultural-based consumer product to Kraft.

However, there was something else about this deal that caught my attention even more that I'm going to show you today...
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