Bud Light: A Case of Wishful Thinking
By Jim Pearce
Last week's Super Bowl delivered on all its promises. Football fans got a great ending to an exciting game. Music lovers saw a star-studded halftime show. Most of the commercials were funny.
But one product advertisement caught my attention for another reason. It was the Bud Lite commercial featuring a genie that could grant any wish.
I recommended Bud Light's parent company, Anheuser-Busch InBev (NYSE: BUD), to my PF Pro readers last year. At that time, the company was reeling from a consumer boycott due to a controversial ad featuring a transgender social media influencer.
Last April, BUD was trading above $65. The company's flagship product, Bud Lite, was by far the biggest selling bear in America.
That all changed after the boycott a month later. Sales of Bud Lite cratered while BUD fell below $55. Nobody knew which way the stock would go next.
That's when my PF Pro stock screener told me that it was time to buy the stock. Wall Street's overreaction to a temporary crisis provided a profit opportunity too good to pass up.
Read More...
没有评论:
发表评论