When Investing, Emotion Is Not Your Friend
By Scott Chan
Trading stocks has never been easier.
Nowadays, discount brokers are offering no-commission trades for most stocks. They are also waiving minimum investment requirements. Thanks to trading apps, anyone with a smartphone can trade at any moment of the day. And with the market having made big gains in recent years (before 2022), even folks who previously weren't interested have started getting involved in the stock market.
I have a good friend who fits that profile of the late comers. He already had stock exposure but it was a passive investment through a 401k. Last year, he decided to assert more control of his investment. If nothing else, it was the fear of missing out (FOMO) that motivated him to start trading on his own.
Emotional Investing Can Be Costly
Unfortunately for him, he happened to decide to invest right near the peak of the S&P 500. Feeling discouraged, he recently asked me for some thoughts. Without getting into too many details, it was evident that he was making a common rookie mistake. He was letting emotions cloud his decisions.
When the market fell, he got scared and sold almost all his stocks. Then when the market started to rebound, he started to get the FOMO feeling again, and bought to try to make his money back. But then the market fell again, and he sold some of the stocks he just bought back. He ended up always chasing market action and got caught on the wrong side of the trade.
During periods of high volatility, when the market makes big swings up and down, emotions can really hurt you, making you sell when you should buy and buy when you should sell.
he best suggestion I could give him was to invest in companies that he understands and likes, and not let market action rattle him. It's okay to buy in an up market and sell in a down market, but the reason for the trade shouldn't be because everyone else is buying or selling. Taking a moment to analyze can help steer you away from a knee-jerk reaction that you regret later.
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