VIDEO: This Is Your Brain on Money
By John Persinos
Welcome to my latest video presentation. In a hurry? You can read the transcript below, which I've edited for the sake of concision. My video contains additional details and charts, for a deeper dive.
Psychedelics have gone from hippie roots to corporate suits. Once associated with the counterculture and stigmatized as dangerous, psychedelic substances are undergoing a renaissance and they're a major investment story in 2024 and beyond.
Before I get started with today's video presentation, I want to point out a fact that probably never occurred to you: Money is a psychedelic, too.
When binding to the brain's reward pathway, natural opioids in the mind release a key neurotransmitter known as dopamine. Dopamine signals your neurons to create a pleasurable feeling or "high."
You can trigger this mind-bending phenomenon, of course, by ingesting drugs. But certain natural activities can repeat this process in the reward pathway, such as eating food, having sex, exercising…and making money. That's why you get a thrill deep in your brain from seeing your portfolio post gains, a stock holding soar, or your 401(k) climb higher.
It's all part of the opioid-dopamine loop that creates euphoria. I'm just as addicted to the joy of making money as you are, so let's get our "fix."
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