♟ TikTok Ban Will Hurt This Stock

Once up as high as 350% in 2022, its marketing model could now be in jeopardy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

View in browser "Could ELF be next to follow the downside path of ULTA? If so, then mid-dated put options could be a smarter idea." Bryan Bottarelli, Head Trade Tactician, Monument Traders Alliance Now that a bill to ban TikTok has passed by Congress, which companies could stand to lose the most? To answer that question, let's first back up... TikTok is the short-form video platform owned by Chinese company ByteDance. It launched in 2016 - and exploded during the pandemic. According to Statista, TikTok was downloaded globally around 984 million times in 2020. Now that it's facing a ban, somewhere around 170 million social media users - as well as advertisers and content creators-may need to find a new home. Where will they go? For one, they could migrate over to Instagram's Reels - which was created to compete with TikTok content creators. According to a Wedbush survey, 60% of TikTok users said that Facebook or Instagram would be their most likely alternative if TikTok does get banned. But, to be realistic... A ban (or even a forced sale) wouldn't happen quickly. ByteDance would need to divest TikTok within nine months. But still, the ramifications for some specific companies could be quite dire. So, who stands to suffer the most? JOLTS Trade LIVE Tuesday, April 30 at 2 pm When The Gov't Drops Economic Reports... This One Trade Could Have Made 253%... 327%... Even 383% gains... Enough for overnight payouts of $25,300... $32,700... heck even $38,300! Discover The JOLTS Loophole (BEFORE Tues at 2 pm!) Notably, beauty and cosmetic companies could soon get delt a major blow – notably e.l.f Beauty's (NYSE: ELF) and Ulta Cosmetics (Nasdad: ULTA). ELF was once a $10 stock best known for selling $1 makeup brushes. But then, an explosion of "skin-fluencers" flooded TikTok with product reviews, beauty tutorials, and before/after videos – which reviewed the effectiveness of skincare products. And as a result, shares of ELF exploded. ELF shares now trade around $160 – and have gained 350% since 2022. A big reason for the rally has been TikTok. It has allowed ELF to increase its revenue and market share by closing brick-and-mortar locations in 2019 and shifting to a more digital focus using TikTok as a marketing tool. Is that gravy-train now about to end? It could be a very realistic possibility. YOUR ACTION PLAN Now that a TikTok ban is looming, ELF could lose this lucrative and effective marketing model. The same goes for ULTA, which is already started to trend lower – moving from $560 per share in March down to $400 here in late April. Could ELF be next to follow the downside path of ULTA? If so, then mid-dated put options could be a smart idea. To see exactly how I'm playing developments like these, I invite you to check out The War Room. Last week I closed a 107.55% winner on SNAP in less than 1 trading day, and my colleague Karim closed a 128.31% winner on RILY in 143 trading days. So if you're ready, click here to join a community of like-minded traders today. JOLTS OVERNIGHT TRADE DEMONSTRATION Every Time the Government Releases Jobs Data... Make This Trade the Night Before! (Target up to 253%... 327%... Even 383% gains... OVERNIGHT!) Next JOLTS Trade Tuesday, April 30 at 2 pm! MONDAY MARKET MINUTE Phase II A.I. Winners: Now that the chip companies have benefited from the AI goldrush, what'll be the second phase of the business cycle? Barron's makes the argument that "data is the new oil" – and earnings from Google and Microsoft last week offered proof. Looking forward, this now means that Dell (DELL) and cloud software vendors like Snowflake (SNOW) could be on the receiving end of a massive ramp-up in spending. Tracking. Can the Metals Move Continue? A big reason for the recent gold upside move has been Central Bank buying – notably coming from China, India, and Turkey. If this buying continues - and I have no reason to believe that it won't – then the metals move that Kairm and I have been talking about should continue. Honywell's Victory: An undiscovered winner in the commercial aerospace aftermarket is Honeywell. The company helps ensure that older aircraft can continue to be serviceable – which is more important ever – given the production and safety issues airplanes are facing right now. INSIGHTS YOU MAY HAVE MISSED My Go-To Plays for Safety + Long-term Profits My Favorite Way to Hedge Choppy Markets A Silver Lining From Last Week's Underperformance How One Conversation Led to $100,000 Follow Us on Instagram! FACEBOOK YOUTUBE   Monument Traders Alliance, LLC   You are receiving this email because you subscribed to Trade of the Day. To unsubscribe from Trade of the Day, click here. 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